Objectives based English School since 1998
|
Objectives based English School since 1998
|
Word |
Meaning |
| after sales service | Service that continues after the sale of a product (maintenance, etc.) |
| agent | Person or company that acts for another and provides a specified service. |
| B2B e-commerce | Business to business e-commerce : use of commercial networks, online product catalogues and other online resources to obtain better prices and reach new customers. |
| B2C e-commerce |
Business to consumer e-commerce : online sale of goods and services directly to consumers. |
| benchmarking | Comparing one's products to those of competitors in order to improve quality and performance. |
| buyer |
1) Any person who makes a purchase. 2) A person employed to choose and buy stock for a company. |
| cash refund offer | Offer to pay back part of the purchase price of a product to customers who send a "proof of purchase" to the manufacturer. |
| chain store | Two or more shops or outlets that have the same owner and sell similar lines of merchandise. |
| client | A person who buys services or advice from a lawyer, an accountant or other professional. |
| close | Finalize a sale or deal. |
| convenience store | Small shop located near a residential area that opens long hours, seven days a week. |
| coupon | Certificate that gives customers a saving when they purchase a specific product. |
| deal | A business transaction. |
| department store | A large shop or store that carries a wide variety of product lines. |
| direct investment | Entering a foreign market by setting up assembly or manufacturing facilities in that country. |
| discount | A reduction in price. |
| e-commerce | Buying and selling by electronic means, primarily on the internet. |
| e-marketing | Promotion of products and services over the internet. |
| extranet | Network that connects a company with its suppliers and distributors |
| follow-up | Maintain contact after the sale to ensure customer satisfaction. |
| franchise | Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system. |
| guarantee | A promise that product will be repaired or replaced if faulty. |
| intranet | A network that connects people to each other within a company. |
| joint venture | A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service. |
| market leader | The company with the largest market share in an industry. |
| mark up | Percentage of the price added to the cost to reach a selling price. |
| opinion leader | Person with a reference, who, because of competence, knowledge, or other characteristics, exerts influence on others. |
| packaging | Designing and producing the container or wrapper for a product. |
| product line | A group of products that are closely related. |
| prospect | A potential customer. |
| representative | A person who represents and sells for a company. |
| retail | To sell in small quantities, as in a shop, directly to customers. |
| shopping centre | Group of shops developed and managed as a unit. |
| telephone marketing | Using the telephone to sell directly to customers. |
| trade fair | An exhibition at which companies in a specific industry can show or demonstrate their products. |
| viral marketing | The internet version of word-of-mouth marketing - email messages that customers pass on to friends. |
| wholesale | To sell goods and services to those buying for resale (e.g. a shop) or for business use. |